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Patti W. Peiffer, Marketing Research

INSPIRATION: “It is a capital mistake to theorize before one has data.”
– Sir Arthur Conan Doyle, Sr.

Back to Weybridge Team

Patti is a marketing research analyst and competitive intelligence specialist who applies a broad spectrum of qualitative and quantitative methodologies to capture vital information that ensures the success of Weybridge clients. By providing critical insights into consumer behavior, visitor and customer experience, new product development, and market communication, she is able to define plans, tactics and actions that drive a clear vision to market leadership.

Responsibilities

At Weybridge, Patti is principally responsible for collecting and interpreting data, formulating reports, and making recommendations based upon research findings. To accomplish this task, she works with Weybridge clients to understand, define and document the overarching business objectives and organizational resources. By aligning marketplace data and dialogue with strategic objectives and plans, she is able to help Weybridge clients achieve the critical competitive advantage they need.

Career Highlights

Patti serves on the Board of Directors of the MIT Enterprise Forum; Philadelphia Chapter, where she is Director of Marketing. She is a member of the Healthcare Businesswomen’s Association and serves on the marketing research committee, and is a member of the Strategic and Competitive Intelligence Professionals (SCIP). She also served as marketing co-chair of the Delaware Valley Green Building Council.

Experience

Most recently, Patti has been at the helm of Quesited, an independent research firm serving sectors including hospitality and tourism, life science, consumer goods, business services, retail, and manufacturing. Patti has spearheaded research for The Philadelphia Convention and Visitors Bureau, ITW Covid, an advanced manufacturer of global security device products, and Thomas Jefferson University Hospital, to name just a few. Prior to Quesited, Patti worked in the retail industry and then transitioned to financial services where she managed investment sales in 11 branches. She earned her Master of Science in marketing management from the Lally School of Management and Technology at Rensselaer Polytechnic Institute.

Wild Card

Patti served as Ombudsman for the NR-1 (1982-1984), the US Navy deep submersible engineering and scientific research submarine. She is honored to have served a high performing crew which included Admiral Edmund Giambastiani (Ret.), Vice Chairman of the US Joint Chiefs of Staff (2007-2009), Admiral Jonathan W. Greenert, Chief of Naval Operations, and Vice Admiral Stephen Stanley (Ret.)