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Melissa Paul, Social Media & Brand Storytelling

INSPIRATION: “Tomorrow is a new day; begin it well and serenely and with too high a spirit to be encumbered with your old nonsense.” 
– Ralph Waldo Emerson

Back to Weybridge Team

Melissa Paul joined Weybridge demonstrating an ability to convey brand messaging with exceptional clarity through her consummate copywriting skills. Her many talents unfolded from there, with Melissa now leading Social Media, and contributing her communications expertise across consumer touch points from special events to food and lifestyle photography. Her niche is in the luxury wedding, culinary and hospitality sectors, specifically, working behind-the-scenes to develop entertaining content for blogs and micro blogs, as well as managing a whole array of marketing projects that every company seems to need at one time or another.

Responsibilities

At Weybridge, Melissa partners with clients to articulate their brand positioning and stand out in the marketplace. She also provides online marketing counsel, creating a powerful blog content strategy and social media management and training. Melissa also frequently provides solid planning and on-site management assistance to clients executing B2B and B2C special events. Finally, with the same talent that she paints pictures with words, Melissa creates compelling visual content via her food styling and photography skills.

Experience

Prior to joining Weybridge, Melissa provided brand strategy, copywriting and social media content for The Rittenhouse, The Bridal Circle, ACE Conference Center, Lacroix Restaurant, Evantine Design, EventQuip, Peter Callahan Catering and Eventions Productions. Previously an event planner and designer, Melissa has produced events from one side of the country to the other, and sometimes, out of it entirely: California, Delaware, Florida, Massachusetts, Mexico, New Jersey, New York, Pennsylvania, South Carolina and the Caribbean.

Career Highlights

Over the years, Melissa and her event work have been featured on MTV’s “Super Sweet 16,” Food Network TV’s “Behind the Bash,” and in Martha Stewart Weddings, Grace Ormonde’s Wedding Style, The Knot’s Book on Wedding Flowers by Carly Roney (Chronicle Books) and in Outdoor Weddings by Mallory Samson (Chronicle Books). She has also been published as a wedding industry expert in InStyle Weddings, Bride’s, Men’s Health, Seventeen, Modern Bride, Elegant Bride, Philadelphia Magazine, Delaware Today, Philadelphia’s Elegant Weddings, Special Events Magazine, New Jersey Bride, The Philadelphia Inquirer, Main Line Today, Main Line Life, Bucks Magazine, Style Me Pretty, Elizabeth Anne Designs, Layla Grace’s The Backroom, and in the Jewish Exponent. She also writes a column for InTents Magazine.

Wild Card

Melissa is an avid gardener, travels the world whenever she can and likes nothing better than hanging out in the kitchen. Melissa believes in giving back to the community, particularly the furry members of society and spends many weekends cleaning cages, rescuing lost animals, and nursing wildlife back to health.