Joe Barrato, Luxury Brands

INSPIRATION: “A quality person pays attention to detail, understanding that the difference between ordinary and extraordinary is that little extra.”

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Joe Barrato is one of the fashion industry’s most dynamic and respected executives, having held top-level positions with some of the world’s most respected brands, among them: Brooks Brothers, Bergdorf Goodman, Brioni and Polo, Ralph Lauren. Joe’s exceptional taste level, unmistakable eye for design, vast experience and personal relationships with apparel and retail industry leaders have provided him with an in depth and intuitive understanding of the luxury sector.


With Weybridge, and as founder and president of his eponymous luxury goods firm, Joe has a singular mission; to help manufacturing and retail businesses maximize their prestige and success at every level. Support services he provides to aspiring companies and brands include: strategic planning; brand positioning and development; product merchandising; business management and organization; licensing; image building and communications training.

Career Highlights

Joe was the founding President of the prestigious Designer’s Collective. He received a 1999 Distinguished Alumni Award from the Fashion Institute of Technology (FIT) and the 2008 Lifetime Achievement award from Morehouse College. Joe was named to Esquire Magazine’s “10 Best Dressed Men in Fashion”, and was cited one of the “Power 100″ by trade weekly DNR. He has lectured at FIT and Parson’s School of Design and has conducted marketing classes at the Harvard Business School.


Joe was a retail executive with stores including Brooks Brothers, Bergdorf Goodman, Garfinckel’s and David-Barrato. He also held leadership positions in manufacturing, most recently as president of retail and wholesale at Moncler, NA where he built the business from 8 million to 30 million wholesale in less than three years. As CEO and president of Brioni, USA, Joe took the label from 5 million to 55 million, successfully positioning Brioni as the ultimate men’s total lifestyle luxury brand. As national sales manager for Polo, Joe helped Ralph Lauren expand his successful neckwear business into tailored clothing, dress shirts and sports. Later, as president of Purple Label and Black Label at Polo Ralph Lauren, Joe created the distinct brand awareness that led to a record-making sales increase. As president of Gianfranco Ruffini, Joe built the distinctive menswear brand into one of Cleutt Peabody’s most successful divisions.

Wild Card

As a wardrobe consultant for film and stage, Joe played a significant role in creating Pierce Brosnan’s wardrobe for the James Bond movies. He is currently writing on book on Luxury Experiences in the apparel business.